Retail Banking

Customer Relationship Management (CRM) - Retail Banking

Customer Relationship Management (CRM) is a vital subject in business studies that focuses on the strategies, technologies, and practices used to manage and analyze customer interactions and data throughout the customer lifecycle. This course covers key topics such as CRM strategy development, customer data management, and integration of sales and marketing processes. Students learn how to segment and target customers, personalize interactions, and utilize CRM analytics to measure performance and enhance customer satisfaction. Mastery of CRM is essential for professionals aiming to build strong customer relationships, improve customer retention, and drive business growth through effective customer engagement and data-driven decision-making.