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Trusted Advisor, a key competence of a salesperson
Training Provider
info@s-iba.com

Trusted Advisor, a key competence of a salesperson

What does it take to be recognized by customers as TRUSTED ADVISOR?  Interpersonal and soft skills determine whether we succeed in our role as Sales Representative or Key Account Manager. In the past, knowledge was a USP and differentiator. AI has eroded and will further diminish the value of specific knowledge. In this VUCA world, salespeople make the difference rather than the products or services sold. Selling is increasingly about influencing, encouraging, helping, challenging, consulting, and accompanying the customer along the entire selling cycle and beyond.  
Don’t train harder, train smarter
Training Provider
info@s-iba.com

Don’t train harder, train smarter

How can essential soft skills be trained effectively for employees who are facing a continuously high workload and time constraints?  “Sorry, I’m too busy, there is no time left in my diary for training!” Does this resonate and sound familiar? In more and more companies across different industries employees need to be constantly available, on the job and even on-call ready. The high workload and performance pressure does not allow much off-the-job time. Therefore lots of companies have started to  significantly squeeze the time budget that is allocated to employees’ training and continuous education. 
Why 20‑ and 30‑Somethings Need Menopause Support at Work
Training Provider
natasha@kathryncolasacademy.com

Why 20‑ and 30‑Somethings Need Menopause Support at Work

Menopause is too often treated as something that only happens later in life. That’s a dangerous myth. Perimenopause, early menopause, surgical menopause, medically induced menopause and premature ovarian insufficiency (POI) can begin in your 20s, 30s or 40s, and transgender men and non‑binary people who have ovaries can also experience these transitions. If employers don’t normalise conversations now, younger, transgender and non‑binary colleagues suffer in silence, careers stall, and organisations lose talent and productivity.
The 2026 Revised Women’s Health Strategy
Training Provider
natasha@kathryncolasacademy.com

The 2026 Revised Women’s Health Strategy

A recent social media post from Dr Nighat Arif captures my thoughts about the 2026 revision of England’s Women’s Health Strategy, despite real ambition, there is a gap between promise and practice. That sums up how I feel.

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