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Trusted Advisor, a key competence of a salesperson
What does it take to be recognized by customers as TRUSTED ADVISOR?
Interpersonal and soft skills determine whether we succeed in our role as Sales Representative or Key Account Manager. In the past, knowledge was a USP and differentiator. AI has eroded and will further diminish the value of specific knowledge. In this VUCA world, salespeople make the difference rather than the products or services sold. Selling is increasingly about influencing, encouraging, helping, challenging, consulting, and accompanying the customer along the entire selling cycle and beyond.
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