Specialized Industries
Trusted by Leading Organizations
About Sway
Visit WebsiteSway is an organisational psychology consultancy that supports businesses during critical periods of change or growth such as rapid scaling, transformation, downsizing, or M&A. We help organisations build leadership capability and enhance team performance through evidence-based coaching, learning, and advisory services.
Private Equity and M&A Expertise
Specialising in the private equity and M&A sectors, Sway helps leaders build capacity and readiness in the pre-transaction phase via coaching and facilitated offsites, and resilience and rapid execution during integration through multi-layer enablement initiatives and a proprietary employee listening tool (The Organisational Health Index - OHI). Measuring 7 leading indicators of post-change dysfunction, the OHI acts as an early warning signal for risk to revenue and retention.
Learning and Development
Sway develops proprietary content to support organisational learning initiatives, delivered through trainings, workshops, offsites, or keynote sessions. Topics include understanding change, the science of communication, loyalty, relational leadership, psychological safety, resilience & stress, and healthy ways of working.
Methodology
Sway's founders, Mike & Marina have over 50 years experience in executive commercial and people leader roles. All of their work blends lived experience with psychology, neuroscience and body-based techniques to help organisations navigate the evolving context of the workplace and translate scientific insights into meaningful and measurable outcomes.
- Location
- United Kingdom
- Group size
- 5-50
- Daily rate
- £1,200 – £1,500
- Number of employees
- 4
- Years trading
- 1
- Has own premises
- No
- Apprenticeships
- No
- Funded Courses
- No
Our Location
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Problems We Solve
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Client Results
Astro Pak
US company preparing for sale to Private Equity and concerned about erosion of culture and identity, as well as other negative workforce effects
We built and delivered a tailored communications strategy that balanced inclusion with risk to the deal. After the transaction we ran 3 programmes to build leadership behaviours into multiple layers of the business, and ran an employee listening programme to collect data on how the workforce were experiencing change as well as insights to mitigate risk to revenue and retention
- 94% Acquisition Process Approval - 86% Growth Readiness Score - 92% Engagement score (6 months)
Specialized Industries
- Financials
- Real Estate
- Consumer Discretionary
- Consumer Staples
- Industrials
- Basic Materials
- Energy
- Utilities
- Technology
- Telecommunications
- Manufacturing
- Legal
- Media
- Construction
- Quantity Surveying
- Healthcare
Trainers
General training capacity
3 years experience
Mike is an Organisational Psychologist with over 20 years of experience as a Go-to-Market and Commercial leader in large corporates and successful startups. With research interests that include communication strategy, contemporary leadership for the future of work, loyalty and the psychological contract, Mike supports customers in avoiding the unintended consequences of organisational growth.
Marina is an Organisational Psychologist who specialises in talent strategy, executive coaching and scaling cohesive organisations. Her award-winning research, How Movement Moves Us, explored the untapped potential of our bodies for facilitating the cognitive, affective and social processes of leadership and high performance.
Elisa is an Organisational Psychologist with extensive experience in stakeholder engagement, programme delivery and evidence-based strategy. She holds a Master’s from the London School of Economics, where she specialised in qualitative research and organisational analysis. Passionate about gender equality and inclusive leadership, she brings a human-centred approach to sustainable change initiatives.
Reviews
M&A/Organisational Health
12 Aug, 2025 • Hybrid / blended
“We’ve been working with Sway for nearly 2 years now and they played a huge role in shaping our thoughts and actions as we transitioned to new ownership. Being able to report high positivity and low disruption with trusted data from the listening initiative gives us confidence to pursue the growth strategy, but also showed our employees that we’re committed to bringing them with us through this period of change”
Coaching
30 May, 2025 • Virtual - On-demand learning
You’ve been so much more than a coach—you’ve been a mentor, a supporter, and most of all, a friend. From the very start, you believed in me, pushed me to think bigger, and always made sure I knew my worth. Your feedback, encouragement, and (sometimes brutally honest!) insights have helped shape not just my work but also my confidence in what I bring to the table. I genuinely can’t thank you enough for everything you’ve done for me!! The way you break things down, your ability to challenge ideas without ever making people feel small, and your sheer dedication to helping people grow—it’s something special. You’ve left a mark not just on the company but on me personally, and I’ll carry that forward wherever I go.
Growth Advisory
21 May, 2025 • In Person
"We've been working with Sway for over 6 months. They have an exceptional ability to deliver immediate value, coaching on live opportunities as well as helping our team think differently in our approach to enterprise opportunities"
The Science of Communication
30 Apr, 2025 • In Person
“The right balance of scientific data, with practical exercises and examples. It was an inspiring and accessible session, giving our teams real action points to take forward into their work. The concept of “psychological safety” was a big talking point afterwards“
Transformation Offsite
17 Mar, 2025 • In Person
Sway was an invaluable partner in our recent global leadership summit, which brought together 30 leaders from across our business. Their sessions, centred on uniting teams through a period of transformation, were highly effective and engaging. Mike and Marina's inclusive approach ensured that every participant felt empowered to contribute, helping us work through key communication challenges and develop new, collaborative ways of working. Their dedication to truly understanding our team allowed them to co-create a custom programme that was both impactful and fun, delivering real, lasting value.
Growth Advisory
27 Feb, 2025 • Hybrid / blended
It was a true pleasure working with Sway during these past 6 months, we have learned a lot from your experience and advice. It was nice to have a new presence in the leadership team with a different style, different ideas, different way of approaching things and it was really refreshing to get your perspective on the new and existing projects.