In an era of rapid digital transformation, training providers face unprecedented challenges and opportunities. At TTM, we know that in today's digital world, success requires more than just an excellent course—it demands that your training stands out and reaches the right audience.
In our recent collaboration with Arlo, the industry-leading training management software, TTM's executive team—led by CEO Peter Evans and CTO Rob Woods—unveiled game-changing strategies for training businesses navigating this digital revolution. Arlo's North America Country Manager, Andre Brice showcased advanced website optimisation techniques honed from the successes of hundreds of training providers using their platform.
Watch the Full Webinar Now - Missed our live session? Get immediate access to all the insights and strategies discussed below.
The Training Landscape: By the Numbers
The global training market is set to reach a staggering £199 billion by 2030, presenting immense potential for forward-thinking training providers. However, with growth comes intense competition. Our experts highlighted a crucial reality: having the best course means little if learners can't find it.
Key Insights from Our Expert Panel:Led by industry veterans Peter Evans and Rob Woods and Andre Brice, the webinar explored the evolving ways learners discover and engage with training courses. The key findings were eye-opening:
Changing Search Behaviours
- Google and Bing remain primary search channels
- AI tools like ChatGPT and Google Gemini are rapidly transforming course discovery
- Traditional SEO strategies are adapting to AI-driven search algorithms
Visibility Strategies
- Optimise Google My Business profiles
- Leverage online reviews and testimonials
- Develop AI-friendly course descriptions
- Utilise training marketplaces for broader reach
Email Marketing Breakthrough
Our experts shared a sophisticated seven-step approach to email marketing:
- Identify ideal customer personas
- Use advanced targeting tools
- Verify email contacts
- Create compelling templates
- Time communications strategically
- Track and analyse engagement metrics
The AI Revolution in Training
- With AI changing search dynamics, training providers must:
- Create content easily interpreted by AI algorithms
- Use verified customer testimonials
- Optimise course pages with comprehensive details
- Embrace platforms with curated, verified data
Our Training Marketplace Advantage
With 2.5 million training buyers and over 8,000 training companies, we're uniquely positioned to help providers navigate this complex landscape. Our platform offers:
- Targeted audience reach
- Advanced analytics
- Verified buyer connections
- Comprehensive marketing support
The Future is Now
The webinar made one thing crystal clear: success in the digital training marketplace requires strategic adaptation, technological understanding, and a laser focus on learner needs.
Ready to Dive Deeper? Watch the Full Webinar On-Demand
To unlock the full playbook, including Arlo's integration benefits, real provider case studies, and live Q&A takeaways, watch the complete session. Watch the Full Webinar Here
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