Pricing Strategies for Marketing is a critical subject in business education, focusing on the methods and theories behind setting product Read more...
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stablished in 2007 by a group of seven students, the Wall Street Club at Baruch College aims to further the knowledge of financial services outside the classroom.
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Determining prices by adding a markup to the cost of producing a product.
Setting prices based on the pricing strategies of competitors in the market.
Pricing products based on the perceived value to the customer rather than on cost.
Adjusting prices in real-time based on market demand and supply conditions.
Utilizing pricing techniques that influence consumer perception and behavior, such as charm pricing and price anchoring.
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Identifying and categorizing potential customer groups based on shared characteristics.
Defining the unique benefits and features that differentiate the product from competitors.
Assessing competitor strengths, weaknesses, and positioning to identify market opportunities.