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Buying Decision Process

The Buying Decision Process is a key subject in marketing that explores the stages consumers go through before, during, and Read more...

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Yellowday Training

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Yellowday Training offers high-quality, engaging, and interactive training courses designed to influence behavior, enhance skills, and inspire leaders and managers. They focus on personal development, mental health and wellbeing, and Equality, Diversity, and Inclusion topics to foster inclusive workplace culture. Their programs are tailored to individual needs and are delivered by experienced professionals, aimed at boosting performance and productivity. They also offer online open courses that are interactive and accessible from anywhere.

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Top 5 Corporate Buying Decision Process Courses

Problem Recognition

Understanding how consumers identify a need or a problem that prompts the beginning of the buying process.

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Information Search

Analyzing the sources and methods consumers use to gather information about products or services to fulfill their needs.

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Evaluation of Alternatives

Studying how consumers assess and compare various options based on attributes such as price, quality, and brand reputation to make informed decisions.

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Purchase Decision

Exploring the factors that influence the final decision to buy, including marketing influence, social inputs, and personal preferences.

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Post-Purchase Behavior

Investigating consumer satisfaction or dissatisfaction after the purchase, which impacts future buying decisions and brand loyalty.

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Explore endless learning possibilities! Dive into diverse topics and find your perfect course on our marketplace today.

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Related Topics

Psychological Influences

Understanding how cognitive processes, emotions, and personal beliefs shape consumer attitudes and behaviors.

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Social and Cultural Factors

Analyzing the impact of family, peer groups, social norms, and cultural backgrounds on consumer values and purchasing decisions.

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Research Methods for Consumer Insights

Learning techniques such as surveys, focus groups, and observational studies to gather and interpret data on consumer attitudes and values.

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