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Brand Extensions

Brand Extensions is a strategic marketing subject that explores the process of leveraging an existing brand's strong reputation to launch Read more...

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Zap Branding

Zap is a branding consultancy that collaborates with ambitious businesses to develop strong brand identities and marketing strategies. They concentrate on brand creation, eCommerce development, and packaging design that stimulate business growth and create meaningful impact. Zap is praised for its comprehensive branding packages, experienced team, and ability to align with company visions, providing immense value through marketing boot camps and ongoing client support.

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Canada
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Top 5 Corporate Brand Extensions Courses

Brand Equity Leverage

Examining how well-established brand equity can be utilized to support new products or categories, potentially transferring the positive associations and loyalty from the core brand to the extension.

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Consumer Perception Management

Understanding how consumers perceive brand extensions, including the risks of brand dilution if the new product does not meet expectations or fit with the brand’s image.

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Strategic Fit and Coherence

Assessing the compatibility between the core brand and the extension in terms of product categories, brand values, and customer expectations to ensure a coherent brand image.

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Market Research and Consumer Insight

Conducting thorough research to gauge consumer interest, identify market gaps, and understand competitive dynamics before launching a brand extension.

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Marketing and Promotion Strategies

Developing targeted marketing strategies to promote the brand extension, ensuring clear communication of the new product's benefits while reinforcing the core brand's values and identity.

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Related Topics

Integrated Marketing Communication (IMC)

Understanding how to coordinate and align all communication channels to deliver a consistent and compelling message about the brand to various audiences.

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Digital Marketing Strategies

Exploring the use of digital tools and platforms, including social media, email, and content marketing, to engage with customers and promote brand messages effectively.

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Public Relations and Brand Reputation Management

Learning to manage and influence public perception of the brand through media relations, crisis management, and proactive public engagement.

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