Course content
4 sections · 0 modules
Session 1: The new paradigms of the Private Banking industry • Latest innovations • Impact of the new regulations • Is off-shore private banking dead? • Discussion Session 2: Digitalisation and private banking • The two dimensions of digitalisation • Impacts of artificial intelligence • New services available • Clients’ new expectations • Discussion: how is this affecting the relationship with my clients? Session 3: The business model • Costs and revenues • The formula • KPI’s • Cross selling Session 4: Client profiling • KYC and other key components • Various types of clients • Adapting the etiquette and culture • Exercise: the perfect client profile Session 5: Truly understanding the needs • Private and business needs analysis • Retirement planning • Lifelong investing • Case studies: Profiling and needs’ analysis of four different clients