Alexie O'Brien

About

Alexie O’Brien is an AI Enablement Coach, AI strategist, keynote speaker, and leadership specialist who helps leaders and organisations build real capability in generative AI-practically, responsibly, and with measurable impact. With a career spanning senior retail leadership at lululemon, Kit and Ace, and Rip Curl, and now working across organisations including Harris Farm Markets, St Kilda Football Club, Pillow Talk, The Beauty Network, and The Dom, Alexie brings a rare blend of operational credibility and future-focused AI expertise. She understands how work actually happens inside businesses-and how AI can be embedded into those workflows to improve decision-making, productivity, leadership effectiveness, and commercial outcomes. Alexie designs and delivers AI Fluency programs for teams and AI Leadership Mastery programs for executive groups, helping organisations move beyond experimentation into structured, confident, and governed adoption of generative AI. Her work sits at the intersection of leadership, organisational design, and technology, enabling businesses to build the mindset, skillset, and toolset required to thrive in an AI-augmented world. Known for making complex ideas simple, practical, and energising, Alexie’s sessions focus on what leaders care about most: clarity, capability, trust, and performance. She is particularly passionate about keeping organisations deeply human while intelligently integrating AI into everyday work. A GAICD-qualified director and experienced executive coach, Alexie works with boards, executive teams, and frontline leaders to ensure AI is not treated as a tool, but as a new operating layer across the organisation. When she is not facilitating workshops or coaching leaders, Alexie lives off-grid on a 100-acre regenerative farm in regional Victoria, raising her family among goats, chickens, vegetables, and big ideas-grounding her work in practicality, resilience, and a deep belief in human potential. ________________________________________ Alexie regularly speaks on topics including: • AI as an operating system for modern organisations • Building AI fluency across teams and leadership groups • Leading responsibly in the age of generative AI • Turning AI curiosity into measurable business impact • Designing AI-enabled cultures that improve performance and trust