
Specialised Industries
Trusted by Leading Organisations
About ITDA
Visit WebsiteITDA is a people development consultancy helping organisations improve communication, leadership and team effectiveness through behavioural insight.
Established for more than 35 years, we specialise in Everything DiSC®, The Five Behaviors® and related leadership and team development solutions. We work with organisations, facilitators and L&D teams to help people understand themselves and others, strengthen working relationships and build more effective teams.
What sets ITDA apart is the combination of long-standing expertise, practical application and personal service. We do not simply supply assessments. We help organisations choose the right solution, support implementation and make the process straightforward from start to finish.
Our team provides responsive, hands-on support with everything from participant administration and reporting to facilitator development, programme design and ongoing use of Everything DiSC® on Catalyst™.
Whether supporting emerging leaders, strengthening an established team, helping a new leadership group work effectively together or embedding behavioural development across an organisation, our focus is always the same: practical insight that leads to better conversations, stronger relationships and more effective workplaces.
- Location
- United Kingdom
- Group size
- 1+
- Daily rate
- £1,500
- Number of employees
- 11 to 50
- Years trading
- 23
- Has own premises
- Yes
- Apprenticeships
- No
- Funded Courses
- No
- Telephone
- +44 7760 787736
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Client Results
Global BAnk
The organisation wanted to support a cohort of emerging leaders as they moved towards greater management and leadership responsibility. The aim was not simply to develop technical capability, but to h
Everything DiSC® was incorporated into the organisation’s wider leadership development programme, giving participants a clear understanding of their own behavioural strengths, motivators and potential areas for development. The insight provided a useful starting point for conversations around leadership style, communication, decision-making and how individuals may need to adapt their approach when working with different people. Importantly, Everything DiSC® was not treated as a one-off exercise. The organisation continues to use DiSC across its development activity, allowing participants to learn, return and build on their understanding over time as their roles and responsibilities develop. ITDA supports the process from profile administration through to ongoing supply. Our Client Relations Manager, Jan, manages participant access and reporting, helping ensure the process runs smoothly from start to finish.
Participants gain a practical language for understanding their own leadership behaviour and how they can adapt to get the best from others, while the organisation has a consistent framework it can return to throughout its leadership development activity.
Expert Insights

Introduction to ITDA
Meet the team and learn more about ITDA
More Training Insights

How ITDA works with Individuals

Introduction to The Five Behaviors

The Challenger Profile
Specialised Industries
- Government Relations
- Graphic Design
- Health, Wellness and Fitness
- Higher Education
- Hospital & Health Care
- Hospitality
- Human Resources
- Import and Export
- Individual & Family Services
- Industrial Automation
- Information Services
- Information Technology and Services
- Insurance
- International Affairs
- International Trade and Development
- Internet
- Investment Banking
- Investment Management
- Judiciary
- Law Enforcement
- Law Practice
- Legal Services
- Legislative Office
- Leisure, Travel & Tourism
- Libraries
- Logistics and Supply Chain
- Luxury Goods & Jewelry
- Machinery
- Management Consulting
- Maritime
- Market Research
- Marketing and Advertising
- Mechanical or Industrial Engineering
- Media Production
- Medical Devices
- Medical Practice
- Mental Health Care
- Military
- Mining & Metals
- Motion Pictures and Film
- Museums and Institutions
- Music
- Nanotechnology
- Newspapers
- Non-Profit Organization Management
- Oil & Energy
- Online Media
- Outsourcing/Offshoring
- Package/Freight Delivery
- Packaging and Containers
- Paper & Forest Products
- Performing Arts
- Pharmaceuticals
- Philanthropy
- Photography
- Plastics
- Political Organization
- Primary/Secondary Education
- Printing
- Professional Training & Coaching
- Program Development
- Public Policy
- Public Relations and Communications
- Public Safety
- Publishing
- Railroad Manufacture
- Ranching
- Recreational Facilities and Services
- Religious Institutions
- Renewables & Environment
- Research
- Restaurants
- Retail
- Security and Investigations
- Semiconductors
- Shipbuilding
- Sporting Goods
- Staffing and Recruiting
- Supermarkets
- Textiles
- Think Tanks
- Tobacco
- Translation and Localization
- Transportation/Trucking/Railroad
- Venture Capital & Private Equity
- Veterinary
- Warehousing
- Wholesale
- Wine and Spirits
- Wireless
- Writing and Editing
- Financials
- Real Estate
- Consumer Discretionary
- Consumer Staples
- Industrials
- Basic Materials
- Energy
- Utilities
- Technology
- Telecommunications
- Manufacturing
- Legal
- Media
- Construction
- Quantity Surveying
- Healthcare
- Private Education
- Public Education
- DEI - diversity, equity and inclusion
- Museums & Collections
- Sports
- Banking
- Consulting
- Accounting
- Airlines/Aviation
- Alternative Dispute Resolution
- Alternative Medicine
- Animation
- Apparel & Fashion
- Architecture & Planning
- Arts and Crafts
- Automotive
- Aviation & Aerospace
- Biotechnology
- Broadcast Media
- Building Materials
- Business Supplies and Equipment
- Capital Markets
- Chemicals
- Civic & Social Organization
- Civil Engineering
- Commercial Real Estate
- Computer & Network Security
- Computer Games
- Computer Hardware
- Computer Networking
- Computer Software
- Consumer Electronics
- Consumer Goods
- Consumer Services
- Cosmetics
- Dairy
- Defense & Space
- Design
- Education Management
- E-Learning
- Electrical/Electronic Manufacturing
- Entertainment
- Environmental Services
- Events Services
- Executive Office
- Facilities Services
- Farming
- Financial Services
- Fine Art
- Fishery
- Food & Beverages
- Food Production
- Fund-Raising
- Furniture
- Gambling & Casinos
- Glass, Ceramics & Concrete
- Government Administration
Trainers
Managing Partner of ITDA/Training Associates - founded 1989. Following a 20 year career in senior management for the Royal Mail, as Head of Finance and then then Head of Personnel & Industrial Relations, Penny had gained a clear understanding of the importance of behaviour within both a large, complex organisation and the individuals and teams within it. She founded ITDA to help other organisations and businesses support their teams, and soon found DiSC Assessments to be the perfect vehicle to champion her professional beliefs. With over 35 years’ experience, Penny is a certified trainer and authorised partner of Everything DiSC and The Five Behaviors.