Courage Crafters, Inc.

Courage Crafters, Inc. is the company behind the Go for No! philosophy, a counterintuitive approach to sales, success, and achievement that flips the way people think about rejection.

Founded by Andrea Waltz and Richard Fenton, Courage Crafters has spent more than two decades helping individuals and sales teams stop avoiding failure and start taking the actions that lead to real results. Their core idea is simple but powerful: Yes is the destination. No is how you get there.

Through books, online training programs, and live and virtual presentations, Courage Crafters teaches a practical system for increasing activity, improving follow-up, and turning more conversations into clear decisions. Instead of focusing on scripts or techniques, their work centers on behavior, helping people ask more, persist longer, and detach from the fear of rejection.

The Go for No! message has reached audiences around the world and is used by sales professionals, entrepreneurs, and organizations across a wide range of industries. Whether someone is new to selling or leading a large team, the goal is the same: replace hesitation with action and turn rejection into a measurable advantage.

At its core, Courage Crafters exists to help people do what they already know they should be doing, consistently and courageously.