General training capacity

About

Chris Ritson offers specialized training for Sales Development Representatives (SDRs) with a focus on modern outbound sales methods. They provide a mix of self-paced online courses, live training sessions, and masterclasses that cover essential sales skills, from cold emailing and call scripting to advanced sales funnel management and KPI setting. The company leverages its founder’s substantial experience in the SaaS/tech industries, helping businesses grow rapidly and achieve high valuations. Their unique "Prospect-Led Outbound Method" sets them apart by promoting efficient prospecting techniques opposed to conventional, outdated sales tactics. With the goal to help 100,000 SDRs build successful careers, the company offers practical resources, including email templates and cold sequence scripts, ensuring trainees can immediately apply what they learn.