Maria Moreira-Edwards

About

I specialize in empowering business leaders to make decisive, strategic choices that drive growth and profitability. With a strong foundation in leadership training across the private, public, and educational sectors, I focus on developing sales leadership expertise and equipping organizations to achieve measurable success in competitive markets. My mission is to enable businesses and their teams to navigate complexity with confidence, leveraging tailored strategies that align with their unique goals. As the founder of Fadas Digitais, a boutique consultancy, I lead initiatives that transform founder visions into sustainable business realities with tailored leadership training for business leaders and executives that manage leaders within their organization. My expertise spans business decision-making, sales strategy development, and leadership coaching, helping organizations unlock their potential and thrive in today's dynamic landscape. Key Achievements: 25+ years of sales leadership experience, including 19 years in B2B and B2C marketing. Designed and launched a cutting-edge SaaS educational platform for Portuguese-speaking markets. Increased overseas memberships by 85% through strategic partnerships. Pioneered AI-integrated sales workflows, streamlining processes for businesses at various growth stages. Led international market expansion for UK brands like Macmillan Publishers, Oxford University Press, and The O2 Entertainment Group into Portuguese-speaking regions. Expertise: Leading Sales Leadership Training: Developing high-performing teams to achieve revenue growth. Strategic Business Design: Crafting scalable solutions for service-based and e-commerce models. Leading Blue Ocean Strategy Implementation: Identifying untapped market opportunities for competitive advantage. Leading Multichannel Marketing Integration: Driving outreach through innovative campaigns. Leading distributed teams: How to lead multi generational and cross cultural teams remotely or in hybrid set ups At Fadas Digitais, we adopt a human-centric approach, aligning business strategies with founder visions to deliver sustainable growth. Let’s connect to explore synergies and unlock your business’s full potential. #LeadershipConsultant #SalesGrowth #BusinessStrategy #PortugueseMarkets