Vetcraft Creative Studios

Vetcraft Creative Studios (VCS) specializes in Cross-Cultural Performance & Strategy, led by founder Jacqueline Rulander, a Certified CQ Facilitator and trained coach. Based in Jönköping, Sweden, VCS’s core message is: International teams don’t struggle because they lack talent. They struggle because they lack a common cultural operating system.

VCS is dedicated to helping both locals and internationals navigate the complexities of multicultural environments so they can thrive together. The company provides practical, diagnostic-led tools to reduce the "cultural friction" that often results in delayed decisions, high turnover, and "quiet quitting".

Business-to-Business Services are delivered through the ‘We THRIVE™’ Framework, addressing sustainable integration, while direct support for individuals (& their families) navigating new cultural landscapes is also provided:

For Teams: Building a shared language of trust and collaborative systems in mixed teams (5 to 150 people).

For Leaders: Coaching managers to lead with Cultural Intelligence (CQ), turning cultural complexity into a competitive advantage.

For Relocated Individuals & Families: Supporting professionals and their families in the transition from just "arriving" to a meaningful experience of belonging and sustainable integration through coaching & training programmes.

For Local and International Individuals: Workshops and programs that provide practical tools for managing "cultural friction" in everyday life, enhancing personal communication and relationships in diverse environments.

Jackie brings over 20 years of living cross-culturally and more than a decade in HR, coaching, and training.

VCS offers a complimentary 90-minute International Team Health Check to start the process.