The 21st Century Creative Ltd

Lateral Action, led by creative coach and award-winning poet Mark McGuinness, focuses on empowering creative professionals to achieve their ambitions. With over two decades of experience, the company offers unique insights and coaching through a blend of podcasts, books, and a comprehensive 26-lesson creative foundation course. Renowned for balancing empathy with entrepreneurial challenges, Lateral Action caters specifically to the needs of 21st-century creatives, offering motivation, productivity, and personal development resources tailored to the artistic community.