PowerCall Global Training Ltd

Any group size

Anthony Maddalena

Powercall Global Training, with 25 years of experience, offers industry-leading training courses focusing on enhancing communication, business, and sales skills. Led by head trainer Anthony Maddalena, the company provides tailored training for all organizational levels, from board directors to individual sales teams. They offer flexible delivery options including online, in-house, and public workshops in London. Powercall Global serves businesses of all sizes and industries, ensuring improved skills and performance for employees through CPD-accredited courses, with a strong commitment to customer service.

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Financials

Real Estate

Consumer Discretionary

Consumer Staples

Industrials

Basic Materials

Energy

Utilities

Technology

Telecommunications

Manufacturing

Legal

Media

Construction

Quantity Surveying

Private Education

Public Education

DEI - diversity, equity and inclusion

More than a week

Less than one day

Less than a week

One day

Bespoke, as required

Specific scheduled dates

Specific dates on a repeating basis

Full course design

Virtual - On-demand learning

Hybrid / blended

Virtual Instructor-Led Training (VILT)

In Person

Up to 30

Intern

Executive

Junior

Analyst

Associate

Director

Partner

Manager

Non Financial Manager

Graduate

Board level - C-suite

USA (West Coast)

USA (East Coast)

USA (Other)

Asia

Europe

Australasia

India

Canada

PowerCall Global Training Ltd default trainer

Performance Appraisal Methods

Sales Negotiation

Performance Metrics and KPIs

Leadership Styles

General Leadership

Customer Service and Support

Customer Data Management

Adapting Communication Styles

Confident Presenting

CRM Strategy and Planning

Cross Cultural Communication

Conflict Resolution for Management

CRM Software Implementation

Closing Techniques

Coaching and Mentoring

Cold calling

Consultative Selling

Storytelling for Professionals

Team Building and Collaboration

Sales Pipeline Management

Reward and Recognition

Sales Analytics and Reporting

Solution Selling

Relationship Selling

Objection Handling

Public Speaking

Emotional Intelligence

Performance Improvement Plans

Negotiation Skills

Emotional Intelligence in Communication

Meeting Facilitation

Decision Making and Problem Solving

Feedback and Coaching

Feedback and Constructive Criticism

General Management

Goal Setting and Performance Planning

General Sales

Some tailoring

Off the shelf

With over two decades of real-world commercial experience, Anthony delivers high-impact sales, management, and communication  training that drives measurable and lasting results. As the founder of PowerCall Global Training, he has supported professionals at all levels — from new hires to senior leaders — across industries such as finance, tech, logistics, digital marketing, and professional services.
His training portfolio includes:

Cold Calling with Confidence
Consultative Selling Skills
Social Selling & Digital Prospecting
Negotiation Skills for Results
Advanced Presentation & Storytelling
Executive Communication & Influence
Time Management for Sales Professionals
Essential Management Skills for New and Emerging Leaders
Coaching Conversations for People Managers
Whether delivered on-site or virtually, his sessions are interactive, practical, and customised to the specific challenges facing each organisation. He blends structured content with live exercises, coaching, and group dialogue to ensure participants leave with skills they can apply immediately in their roles.
From developing confident salespeople to equipping first-time managers and enhancing client-facing communication, he has helped teams boost performance, increase retention, and achieve tangible commercial outcomes.
If you're looking for an engaging, commercially grounded trainer who brings fresh energy and real-world insight to every session — he would  love to support your training goals.


English

South America

Central America and the Caribbean

Middle East (excluding UAE)

Africa

China

Corporate Governance

SWOT Analysis

Market Trends and Forecasting

Business Administration

Brand Equity

Email Marketing

Consumer Behavior

Continuous Improvement

Business Strategy

Content Creation

Empathy

Web Analytics

General Marketing

Digital Marketing

Trade

Adobe Illustrator

Adaptive Leadership

Marketing

Risk Assessment and Mitigation

Business Processess

Pay per Click Advertising (PPC)

Brand Management

Authentic Leadership

Brand Communication

Agile

Analytical Thinking

Advertising Campaigns

Consumer Research Methods

Creative Development

Self Management

Conflict Management Styles

Content Marketing

Creative Problem Solving

Constructive Feedback

Cultural and Social Influences

Advertising and Promotion

Conflict Resolution EI

Brand Extensions

Visual Merchandising

Conflict Resolution Team

Customer Experience

Brand Identity

Brand Strategy

Building a Positive Work Environment

Building High Performing Teams

Buying Decision Process

Change Management

Climate Change

Communication and Collaboration

Compensation and Benefits

Competitive Analysis for Management

Competitive Analysis for Marketing

Consumer Attitudes and Values

Self Awareness

Team Development

Sales Training and Enablement

Transformational Leadership

Understanding Enterprise

Strategic Planning

Social Awareness

Search Engine Optimization (SEO)

Trust and Psychological Safety

Sales Territory Planning

Talent Management

Sales Promotion

Sales Process Optimization

Research Design and Methodology

Supply Chain Management

Sales Metrics and KPIs

Retail Selling Techniques

Social Media Marketing

Sales Force Automation

Retail Sales Analytics

Organisation Behaviour

Store Operations

Situational Leadership

Servant Leadership

Data Analysis

Brand Positioning

Relationship management

Recruitment and Selection

Order Management

Motivation and Perception

PowerCall Global Training Ltd

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