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Done-for-you outbound campaigns · Fractional Marketing Director

Reach the L&D buyers who aren’t looking for you yet.

You choose the audience. We write, send and manage the outreach to around 8,000 matched L&D buyers, then report back with the people who engaged. You approve everything before it goes out.

£250a campaign for members · £750 without membership · + VAT
See packs and pricesCompare with DIY and agencies

Typical campaign

about 8 weeks

8,000

targeted L&D buyers

2,400

engaged contacts

640

profile or link visits

500

warm contacts reported

Typical outbound campaign performance across an approximately eight-week sequence. Average engagement is 30%; results vary by audience, subject and offer.

Everything in one campaign

The work a marketing team would do, done for you, for the training market only.

  • In-market L&D audience

    Around 8,000 buyers matched to your sector, job titles and region.

  • Protected email sending

    Sent from our warmed, monitored domains, not yours.

  • LinkedIn audience data

    The same buyers reached on LinkedIn as well as email.

  • Copywriting and design

    Written for L&D buyers by people who only work in training.

  • Full campaign management

    Scheduling, follow-ups and deliverability, handled.

  • Live reporting and warm introductions

    See who engaged as it happens, then the warm contacts.

  • Consultation with Dr Peter Evans

    Your business, route to market and campaign direction.

How a campaign runs

  1. 1ConsultationTalk through your business and the campaign with Peter.
  2. 2Choose your buyersSector, job titles and region: around 8,000 matched L&D buyers.
  3. 3Approve the copyReview the draft, send feedback, confirm. Nothing goes out before you do.
  4. 4Send and reportAbout 6 to 8 weeks of outreach, live reporting, then warm introductions.
Outbound marketing cost comparison

How much could you save reaching ~8,000 targeted L&D buyers?

Traditional outsourcing

General Agency

Monthly retainer
Outbound campaign duration
Audience and contact dataCold or rented
Training-market expertiseUsually generalist
Onboarding before first send4–8 weeks
Reporting + introductionsReporting only
Estimated total
£12,000
3-month outbound campaign
Save with The Training Marketplace
£11,750
In-house route

Build it yourself

Targeted L&D contact dataB2B data platform ~2 months ≈ £155
Email sending platformNeed 8k contacts — Pro plan ~$79/mo ≈ £125
LinkedIn audience datae.g. Sales Navigator £79/mo ≈ £158
Copywriting + designFreelance ~5–10 hrs @ £50–100/hr
Domain warm-up + protectionWarm-up tool plus risk to your sending reputation
Your team’s timee.g. 30 hrs × £75
Estimated total
£3,118
Tools, data, support and your team’s time
Save with The Training Marketplace
£2,868
The Training Marketplace
Best value

Done-for-you campaign

In-market L&D audience
Protected email sending
LinkedIn audience data
Copywriting and design
Full campaign management
Live reporting and warm introductions
Discounted member price
£250
Per outbound campaign · ~8,000 targeted L&D buyers
Start an outbound campaign
Typical agencyTraining Marketplace campaign
SpecialismGeneralist - learns your market on your budgetTraining-market specialists - it is all we do
AudienceCold prospecting, built from scratchWarm, opted-in L&D buyers already on The Training Marketplace
Time to launchWeeks of onboarding and list-buildingLive from day one - the audience is already here
CommitmentMulti-month retainersOutbound campaigns - buy only what you need
ReportingBolt-on or inconsistentBuilt into every outbound campaign
Typical cost£2,000-£6,000 / monthFrom £250 per outbound campaign

Agency figures are 2026 market benchmarks for managed B2B retainers.

Dr Peter Evans

Included with your campaign · worth £500 · available until 30 November 2026

Your campaign includes a consultation with Dr Peter Evans to discuss your training business, route to market and campaign direction.

Peter is co-founder and CEO of The Training Marketplace. He has scaled two global training companies; one, 7city Learning, was sold to Fitch and became part of Fitch Learning.

Discounted for members

Done-for-you outbound campaigns

You choose the audience. We run the outreach through The Training Marketplace and report the results.

  • In front of ~8,000 buyers actively looking for training
  • We do the marketing — you just win the work
  • Real pipeline, without the time, tools or cold lists
  • 30-minute expert consultation with every outbound campaign, included (worth £500, available until 30/11)
Membership billing
Total today£2,100+ VAT

£1,500 membership (yearly) + £600 campaigns, one-off. Renews at £1,500/year; cancel anytime. VAT is added at checkout.

Credits are valid for 2 years from purchase.

Member-priced credits can be used while your membership is active. If it lapses they are paused until you renew — not lost.

Already a member? Add an outbound campaign

Campaign questions